Koya Webb

One ladder, the Koyaverse, two launches.

The shape of the last 14 weeks of the year on one page: what we sell at each price, how the list grows every week, when each launch opens and closes, and what is live in each program.

Two prices are decided: Complete Embodiment at $10,000 and the 2027 membership year at $500. The rest is proposed.

Koya Webb with a gong and singing bowls

The ladder.

Five programs, one price each. Every rung has a live part with Koya.

Live with KoyaRecorded or automated

$10,000or 6 x $1,800

Complete Embodiment: Breath, Yoga, Coaching

The weekly cohort call from mid-January, and the 6-day immersion.

The three certification modules, the replays.

The January cohortDownsell: the mastermind by conversation, then the membership

$5,000for 12 months

The mastermind

A monthly call with Koya and guests from her circle.

Nothing. The product is the access.

Made by conversation, to the person who wants proximity without the certificationDownsell: the membership

$1,400

Detoxify Your Life, 21 days

One 60-minute call with Koya a week, the 6:30 PM pre-call, the Sunday session.

A daily voice note, a workbook, the cohort WhatsApp, the replays.

Runs November 16 to December 6Downsell: the membership year at $500

$97a month, or $500 for the 2027 year in December

The membership: The Embodied Leadership Experience

The Sunday session, 7 to 9 PM London, and daily Breath Healing.

The replays, the WhatsApp group.

The membership stays as it is

Free

The 21-day experience

The Sunday session at 7 PM London and the cohort call at 6:30 PM.

The daily email and the day pages.

Upsell: the membership, free for 3 months with a card, then $97 a month

The Koyaverse.

Every week the list grows. Every Sunday Koya sells one thing.

Koya Webb

Koya on Instagram

Posts and stories. A comment keyword sends the 21-day sign-up link by ManyChat, beside the bio link.

Ads

Warm leads only: people who engage with her posts and stories. When the ad account is back: the 21-day page, and a second page for one Sunday session.

Two sign-up pages

We read which page brings a cheaper lead, and which brings people who show up.

Cost per lead, compared

The email list

Every joiner gets the daily email and a Sunday invitation. Every Substack post ends with the same invitation.

The Sunday session

Live on Zoom, 7 PM London. On Sunday Koya sells one thing.

The one ask of the week

A seat, a question or a checkout. Everyone stays on the list for the next Sunday.

The launches.

Four beats in every launch, taken from six launch methods with a track record.

  1. 1

    Waitlist

    Collect the yes before the offer opens.

    Walker, Levesque
  2. 2

    Open

    A live Sunday. Koya teaches, then makes the offer with an early bonus.

    Porterfield, Brunson
  3. 3

    Bump

    Mid-window: a 48-hour bonus, or the seats left.

    Porterfield, Hormozi
  4. 4

    Close

    A Sunday, midnight London. Three emails that day.

    Walker
Halfof the sales come on the last dayWalker; Porterfield took $500,000 on hers
5 to 10%of the people live on the open Sunday buy at $1,000 to $1,500Brunson, Porterfield
1 to 4%buy at $2,000 and above by checkoutso Complete Embodiment sells by conversation
WaitlistOpenBumpClose
Complete Embodimentfounding seatsSept 29 to Oct 10the 21-day cohortOct 11Oct 18Oct 25
Detoxify Your Life$1,400Oct 4 to Oct 31"What do you most need to detox this year?"Nov 1Nov 8Nov 15
The $500 yearthe membershipNov 29announced from stageDec 1Dec 8Dec 13
Complete Embodimentfinal seats for JanuaryNov 16 to Dec 5the detox cohortDec 6noneDec 20

The calendar to December 31.

Two launches, one $500 campaign, one ask every Sunday.

  • Waitlist
  • Open
  • Bump
  • Close
  • Runs
Sept 20 October November December
The 21-day experiencefree, Sept 20 to Oct 10
Day 1 to Day 21
Sunday sessionslive on Zoom, 7 PM London
Complete Embodiment$10,000, two windows for the January cohort
Waitlist Founding seats Waitlist Final seats
Detoxify Your Life$1,400, 21 days from Nov 16
Waitlist Open The detox runs
The $500 membership yearthe December campaign
$500 year $550 after Dec 13
The mastermind$5,000
No page and no launch this year

What is live.

Per program: the live sessions with Koya, the parts that run on their own, and what exists today.

Live with KoyaRecorded or automated

The 21-day experience

Free

  • The Sunday session at 7 PM London
  • The cohort call at 6:30 PM
  • The daily email
  • The day pages

Exists today: the sign-up page, the day pages, the daily email.

The membership

$97 a month, or $500 for the 2027 year

  • The Sunday session, 7 to 9 PM London
  • Daily Breath Healing
  • The replays
  • The WhatsApp group

Stays as it is. The London memberships charge their first $97 on December 17, so the $500 year closes before that.

Detoxify Your Life

$1,400

  • One 60-minute call with Koya a week
  • The 6:30 PM pre-call, and the Sunday session
  • A daily voice note
  • A workbook, the cohort WhatsApp, the replays

Needs 21 short voice notes, one call a week, and a seat cap named on November 1. The detox pages are Domen's side, built after Koya's answers.

The mastermind

$5,000 for 12 months

  • A monthly call with Koya and guests from her circle

Nothing recorded. No page and no launch this year. The offer is made in a Complete Embodiment conversation, to the person who wants proximity without the certification.

Complete Embodiment

$10,000, or 6 x $1,800

  • The weekly cohort call from mid-January
  • The 6-day immersion
  • The three certification modules: Breath, Yoga, Coaching
  • The replays

Sells two ways: the page and checkout for the person who is ready, and a reply and a conversation with Koya for everyone else. The seven Breath facilitators from May are the first conversations.

Private coaching

$1,000 per 45 minutes, or 6 months with $500 off

  • Every session

Ask-only, 7 seats to the end of 2026. Nothing recorded.

A group in white on the beach with Koya Webb A training group holding their certificates

Six open questions.

Nothing gets built before these answers.

  1. The detox: 21 or 30 days, the price, and its five areas.
  2. The day and time of the weekly Complete Embodiment call from January, and of the detox call in November.
  3. The 6 x $1,800 plan: yes or no.
  4. The mastermind: yes or no, and what the monthly call looks like.
  5. Whether Koya names $10,000 from stage.
  6. The Sunday attendance count from the Zoom report, from this Sunday on; Jamie can send it. Every number here rests on it.

Domen's side: the Sunday-session page, the detox pages, the $500 year email, the Sunday reminder, and the ads once the account is back.