The 21-day experience
Free
- The Sunday session at 7 PM London
- The cohort call at 6:30 PM
- The daily email
- The day pages
Built: the sign-up page, the day pages, the daily email.
One ladder, the Koyaverse, two launches.
The shape of the last 14 weeks of the year on one page: what we sell at each price, how the list grows every week, when each launch opens and closes, and what is live in each program.
Two prices are decided: Complete Embodiment at $10,000 or 6 x $1,800, and the 2027 membership year at $500. The rest is proposed.
The ladder.
Five programs, one price each. Every rung has a live part with Koya.
On a live call with KoyaRuns on its own
$10,000or 6 x $1,800
Complete Embodiment: Breath, Yoga, Coaching
The weekly cohort call from mid-January, and the 6-day immersion.
The three certification modules, the replays.
The January cohort, sold on a call with Koya
$5,000for 12 months
The mastermind
A monthly call with Koya and guests from her circle.
Nothing. The product is the access.
Launches in January 2027
$1,400
Detoxify Your Life, 21 days
One 60-minute call with Koya a week, the 6:30 PM pre-call, the Sunday session.
A Kajabi course with short videos, written notes and a daily voice note, plus a workbook, the cohort WhatsApp and the replays.
Runs November 16 to December 6
$97a month, or $500 for the 2027 year in December
The membership: The Embodied Leadership Experience
The Sunday session, 7 to 9 PM London, and daily Breath Healing.
The replays, the WhatsApp group.
The membership stays as it is
Free
The 21-day experience
The Sunday session at 7 PM London and the cohort call at 6:30 PM.
The daily email and the day pages.
Upsell: the membership, free for 3 months with a card, then $97 a month
The Koyaverse.
Every week the list grows. Each launch has its own emails and its own live webinar.
Koya on Instagram
Posts and stories. A comment keyword sends the 21-day sign-up link by ManyChat, beside the bio link.
Ads
Warm leads only: people who engage with her posts and stories. From Koya's own ad account: the 21-day page, and the webinar sign-up in each launch.
Two sign-up pages
We read which page brings a cheaper lead, and which brings people who show up.
Cost per lead, comparedThe email list
Every joiner gets the daily email and a Sunday invitation. In a launch, the list gets that launch's emails.
The Sunday session
Live on Zoom, 7 PM London. Practice and community. In a launch, one line points to the webinar.
The launch webinar
Tuesday, 12 PM Los Angeles, 8 PM London. Koya teaches, then makes the offer.
The launches.
Six steps in every launch, three weeks from the question to the close. Each step comes from a launch method with a track record.
1222356
Day 1Day 7Day 15Day 22
- 1
The question
Day 1
One email, one question. People answer by reply.
20%The longest answers give the words for the videos and the webinar.
Levesque - 2
Three videos
Days 7, 9, 11
Three short videos from Koya. Each one opens the webinar sign-up.
3The opportunity, the change, and what life looks like after it.
Walker - 3
The webinar
Day 15, a Tuesday
Live on Zoom. 45 minutes of teaching, then Koya makes the offer. Each webinar sells one offer:
- Oct 13The founding seats
- Nov 3The detox
- Dec 8The final seats
- 4
A week open
Days 15 to 22
The replay for 48 hours, a story, the questions answered.
48 hoursof replay, for the people who are not sure yet.
Porterfield - 5
The bump
Day 19
Nothing new is sold. One email gives a reason to decide now: a story from a past student, the seats left, or a 48-hour bonus.
Hormozi - 6
The close
Day 22
Midnight London. Four emails that day.
Halfof the sales come on the last day. Porterfield took $500,000 on hers.
Walker, Porterfield
WaitlistOpenBumpClose
Complete EmbodimentFounding offer$10,000 or 6 x $1,800, plus a private session with Koya, for the first 10 seatsSept 29 to Oct 12"What would you teach or lead if you were certified?" Videos Oct 5, 7, 9Oct 13the webinar makes the founding offer, book a callOct 17a story and the seats leftOct 20the founding offer ends
Detoxify Your LifeDetox offer$1,400, plus a private breath-healing group call for 48 hoursOct 22 to Nov 2"What do you most need to detox this year?" Videos Oct 26, 28, 30Nov 3the webinar makes the detox offer, checkoutNov 7 to 8the 48-hour bonusNov 10doors close, the cohort starts Nov 16
Complete EmbodimentFinal seats$10,000 or 6 x $1,800, no founding sessionNov 23 to Dec 7the detox cohort and the list. Videos Nov 30, Dec 2, 4Dec 8the webinar makes the final offer, book a callDec 11last calls before ChristmasDec 15enrolment for January ends
The $500 yearMember offerthe 2027 membership year for membersNov 29announcedDec 1Dec 8Dec 13then $550
The calendar to December 31.
Two launches in three windows, and one $500 campaign. The Sundays stay practice and community.
- Waitlist
- Open
- Bump
- Close
- Runs
Sept 20
October
November
December
The 21-day experiencefree, Sept 20 to Oct 10
Day 1 to Day 21
Sunday sessionslive on Zoom, 7 PM London
Complete Embodiment$10,000, two windows for the January cohort
Waitlist
Founding seats
Waitlist
Final seats
Detoxify Your Life$1,400, 21 days from Nov 16
Waitlist
Open
The detox runs
The $500 membership yearthe December campaign for members
$500 year
$550 after Dec 13
The mastermind$5,000
Launches in January 2027
Inside each program.
Per program: the calls with Koya, the parts that run on their own, and what is built today.
On a live call with KoyaRuns on its ownBuilt today
The membership
$97 a month, or $500 for the 2027 year
- The Sunday session, 7 to 9 PM London
- Daily Breath Healing
- The replays
- The WhatsApp group
Built: the membership, the replays, the WhatsApp group.
Stays as it is. The London memberships charge their first $97 on December 17, so the $500 year closes before that.
Detoxify Your Life
$1,400
- One 60-minute call with Koya a week
- The 6:30 PM pre-call, and the Sunday session
- The Kajabi course: short videos, written notes, a daily voice note
- A workbook, the cohort WhatsApp, the replays
Needs the course built in Kajabi and designed like the rest of her programs: the videos, the notes, 21 voice notes and the workbook. Then one call a week, and a seat cap named on the November 3 webinar. The detox pages are Domen's side, built after Koya's answers.
The mastermind
$5,000 for 12 months
- A monthly call with Koya and guests from her circle
Nothing recorded. Launches in January 2027, after the Complete Embodiment cohort starts.
Complete Embodiment
$10,000, or 6 x $1,800
- The weekly cohort call from mid-January
- The 6-day immersion
- The three certification modules: Breath, Yoga, Coaching
- The replays
Built: the page and the checkout.
Sells on a call with Koya: the webinar books the call, and the checkout link follows it. The founding seats add a private 45-minute session for the first 10. The seven Breath facilitators from May are the first calls.
Private coaching
$1,000 per 45 minutes, or 6 months with $500 off
- Every session
Ask-only, 7 seats to the end of 2026. Nothing recorded.
Ten open questions.
Nothing gets built before these answers.
Domen's side: the question emails, the webinar sign-up pages, the launch emails for Koya's voice pass, the call booking, the detox pages, the $500 year email and the ads.