The 21-day experience
Free
- The Sunday session at 7 PM London
- The cohort call at 6:30 PM
- The daily email
- The day pages
Built: the sign-up page, the day pages, the daily email.
The timeline.
Every launch on one line, October to January 10. The Sundays stay practice and community.
October
Every dayFreeHighest Self, 21 days, starts the day each person joins.
Sat Oct 10The $500 yearThe offer to the 21-day group as their 21 days end: $97 a month, or $500 for the 2027 year.
Sat Oct 17The $500 yearThe offer closes.
Sun Oct 25Complete EmbodimentThe waitlist opens with one question by email.
November
Sun Nov 1FreeThe Low Tox Longevity 21 days start.
Nov 4, 6 and 8Complete EmbodimentThree short videos from Koya. Each one opens the webinar sign-up.
Sun Nov 15Complete EmbodimentThe webinar, one hour before the Sunday session. It books the calls with Koya.
Thu Nov 19Complete EmbodimentThe bump: a story from a past student and the seats left.
Sun Nov 22Complete EmbodimentEnrolment closes. The first 10 seats get a private session with Koya.
Nov 23 to Jan 9Complete EmbodimentOnboarding: the welcome, the payment plans, the preparation before the first call.
December
Tue Dec 1The Life Reset SeriesThe waitlist opens with one question by email.
Dec 6, 8 and 10The Life Reset SeriesThree short videos from Koya. Each one opens the webinar sign-up.
Mon Dec 7The $500 yearA private offer to the London trial members. It closes Sunday Dec 13, before their first $97 on Dec 17.
Sun Dec 13The Life Reset SeriesThe webinar, one hour before the Sunday session. The founding price opens at $499.
Sun Dec 20The Life Reset SeriesThe founding price ends. $699 from here.
January
Sun Jan 3The Life Reset SeriesEnrolment closes, with the New Year push.
Jan 4 to 9The Life Reset SeriesOnboarding: the welcome and the workbook.
Sun Jan 10Both cohortsThe Life Reset cohort starts. The Complete Embodiment cohort starts the same week.
- Waitlist
- Open
- Bump
- Close
- Onboarding
- Runs
October
November
December
January
The 21-day experiencesfree
Highest Self: always on, it starts the day each person joins
Low Tox Longevity
Sunday sessionslive on Zoom, 7 PM London
The $500 yearthe 21-day group, then the London trial members
21-day group
London trials
Complete Embodiment$10,000, the January cohort
Waitlist
Enrolment open
Onboarding
Starts
The Life Reset Series$499 founding, then $699
Waitlist
$499
$699
Onboarding
Starts
The ladder.
Four programs, one price each. Every rung has a live part with Koya.
On a live call with KoyaRuns on its own
$10,000or 6 x $1,800
Complete Embodiment: Breath, Yoga, Coaching
The weekly cohort call from mid-January, and the 6-day immersion.
The three certification modules, the replays.
The January cohort, sold on a call with Koya
$699or $499 at the founding price
The Life Reset Series, live
A call with Koya every two weeks, from January 10.
The seven Life Reset guides, a workbook and the replays.
Sells in December, the cohort starts January 10
$97a month, or $500 for the 2027 year
The membership: The Embodied Leadership Experience
The Sunday session, 7 to 9 PM London, and daily Breath Healing.
The replays, the WhatsApp group.
The membership stays as it is
Free
The 21-day experiences
The Sunday session at 7 PM London and the cohort call at 6:30 PM.
The daily email and the day pages. Highest Self now, Low Tox Longevity from November 1.
Upsell: the membership, free for 3 months with a card, then $97 a month
The Koyaverse.
Every week the list grows. Each launch has its own emails and its own live webinar.
Koya on Instagram
Posts and stories. A comment keyword sends the 21-day sign-up link by ManyChat, beside the bio link.
Ads
Warm leads only: people who engage with her posts and stories. From Koya's own ad account: the 21-day page, and the webinar sign-up in each launch.
Two sign-up pages
We read which page brings a cheaper lead, and which brings people who show up.
Cost per lead, comparedThe email list
Every joiner gets the daily email and a Sunday invitation. In a launch, the list gets that launch's emails.
The Sunday session
Live on Zoom, 7 PM London. Practice and community. In a launch, one line points to the webinar.
The launch webinar
On a Sunday, one hour before the Sunday session. Koya teaches, then makes the offer.
The system map.
Every part of the Koyaverse and how the parts connect. People move from left to right.
BuiltIn progressTo buildWaiting
Traffic
Instagram
Sign-up
The list
Engage
Sell
Buy and start
Posts, stories, the bio link
Ads
From Koya's own ad account
Events and the book
London, LA, the book quiz
The comment word
Sends the sign-up link by message
Highest Self sign-up
The 21-day page and form
Low Tox sign-up
The November 21 days
The email list
12,278 people in Kajabi. One tag for each way in.
The growth dashboard
Reads the joins, the members and the sales every day
21-day emails
One a day, from the day they join
Day pages
Ritual, reflection, action
The membership home
Replays, Breath Healing, free for joiners
Live on Zoom
The Sunday session, daily Breath Healing
Launch emails
The question, the videos, the open, the bump, the close
Webinar sign-up
One page and one tag per launch
The webinar
Koya teaches, then the offer
Call booking
The calls with Koya
Complete Embodiment checkout
$10,000 or 6 x $1,800
The Complete Embodiment cohort
From January 10
Life Reset and $500 year checkouts
$499, $699, $500
The Life Reset course
The guides, the workbook, the calls
The machine.
The Koyaverse part by part, from a post to a sale. What is built today, and what we build next.
BuiltIn progressTo buildWaiting10 of 24 parts built
Reach
People find Koya.
Instagram posts and stories
One post a week about the 21 days, with a comment word.
KoyaThe comment word
A comment sends the sign-up link by direct message.
The bio link
The 21-day sign-up, in the Instagram bio.
Ads
Warm ads from Koya's own ad account.
a new ad account, Jamie
Join
They join the list.
The 21-day sign-up page
One page, one form, one tag.
Highest Self, 21 days
A daily email and a day page, from the day they join.
Built. The start-on-join switch is next.Low Tox Longevity, 21 days
A new sign-up page, 21 emails and day pages from November 1.
Koya writes, Domen buildsThe email list
12,278 people Koya can email today.
Practise
They practise with Koya.
The Sunday session
Live on Zoom, 7 PM London.
Daily Breath Healing
Live every day, 10 AM New York.
The membership home
The schedule and the replays, like an app on the phone.
Free membership for 21-day joiners
Membership access with no card, linked from every day.
Launch
Each launch sells one offer.
The question email
One question. People answer by reply.
Domen drafts, Koya editsThree short videos
Each one opens the webinar sign-up.
Koya recordsThe webinar sign-up page
One page and one tag per launch.
The webinar
Koya teaches, then makes the offer.
KoyaThe launch emails
The open, the bump and the close.
Domen drafts, Koya editsCall booking
For Complete Embodiment, the calls with Koya.
Buy
They buy and start.
Complete Embodiment
The page and the checkout, $10,000 or 6 x $1,800.
The membership checkout
$97 a month.
The $500 year checkout
The 2027 year in one payment.
JamieThe Life Reset Series
The page, the checkout, the course and the workbook.
Private coaching
The booking page, $997 per 45 minutes.
Jamie
No sale: people stay on the list, keep practising on Sundays, and get the next launch.
The growth dashboard reads the joins, the members and the revenue every day.
The launches.
Six steps in every launch, from the question to the close. Each step comes from a launch method with a track record.
1222356
Day 1Day 7Day 15Day 22
The question
Day 1
One email, one question. People answer by reply.
20%The longest answers give the words for the videos and the webinar.
LevesqueThree videos
Days 7, 9, 11
Three short videos from Koya. Each one opens the webinar sign-up.
3The opportunity, the change, and what life looks like after it.
WalkerThe webinar
A Sunday, one hour before the Sunday session
Live on Zoom. 45 minutes of teaching, then Koya makes the offer. Each webinar sells one offer:
- Nov 15Complete Embodiment
- Dec 13The Life Reset Series
A week open
Days 15 to 22
The replay for 48 hours, a story, the questions answered.
48 hoursof replay, for the people who are not sure yet.
PorterfieldThe bump
Day 19
Nothing new is sold. One email gives a reason to decide now: a story from a past student, the seats left, or a 48-hour bonus.
HormoziThe close
Day 22
Midnight London. Four emails that day.
Halfof the sales come on the last day. Porterfield took $500,000 on hers.
Walker, Porterfield
Inside each program.
Per program: the calls with Koya, the parts that run on their own, and what is built today.
On a live call with KoyaRuns on its ownBuilt today
The membership
$97 a month, or $500 for the 2027 year
- The Sunday session, 7 to 9 PM London
- Daily Breath Healing
- The replays
- The WhatsApp group
Built: the membership, the replays, the WhatsApp group.
Stays as it is. The 21-day group gets the $500 year on October 10. The London trial members get it by private email before their first $97 on December 17.
The Life Reset Series
$499 founding, then $699
- A call with Koya every two weeks
- The seven Life Reset guides
- The workbook
- The replays
Built: the seven guides.
Sells from December 1. The Kajabi course and the workbook are ready before the cohort starts on January 10.
Complete Embodiment
$10,000, or 6 x $1,800
- The weekly cohort call from mid-January
- The 6-day immersion
- The three certification modules: Breath, Yoga, Coaching
- The replays
Built: the page and the checkout.
Sells on a call with Koya: the webinar books the call, and the checkout link follows it. The founding seats add a private 45-minute session for the first 10. The seven Breath facilitators from May are the first calls. The cohort starts the week of January 10.
Private coaching
$997 per 45 minutes
- Every session
Ask-only. Jamie builds the booking page.
