Koya Webb

One ladder, the Koyaverse, two launches.

The shape of the last 14 weeks of the year on one page: what we sell at each price, how the list grows every week, when each launch opens and closes, and what is live in each program.

Two prices are decided: Complete Embodiment at $10,000 and the 2027 membership year at $500. The rest is proposed.

Koya Webb with a gong and singing bowls

The ladder.

Five programs, one price each. Every rung has a live part with Koya.

Live with KoyaRecorded or automated

$10,000or 6 x $1,800

Complete Embodiment: Breath, Yoga, Coaching

The weekly cohort call from mid-January, and the 6-day immersion.

The three certification modules, the replays.

The January cohortDownsell: the mastermind by conversation, then the membership

$5,000for 12 months

The mastermind

A monthly call with Koya and guests from her circle.

Nothing. The product is the access.

Made by conversation, to the person who wants proximity without the certificationDownsell: the membership

$1,400

Detoxify Your Life, 21 days

One 60-minute call with Koya a week, the 6:30 PM pre-call, the Sunday session.

A daily voice note, a workbook, the cohort WhatsApp, the replays.

Runs November 16 to December 6Downsell: the membership year at $500

$97a month, or $500 for the 2027 year in December

The membership: The Embodied Leadership Experience

The Sunday session, 7 to 9 PM London, and daily Breath Healing.

The replays, the WhatsApp group.

The membership stays as it is

Free

The 21-day experience

The Sunday session at 7 PM London and the cohort call at 6:30 PM.

The daily email and the day pages.

Upsell: the membership, free for 3 months with a card, then $97 a month

The Koyaverse.

Every week the list grows. Every Sunday Koya sells one thing. Every launch runs the same four beats.

Koya Webb

Koya on Instagram

Posts and stories, with the bio link to the 21-day sign-up page.

Ads

When the ad account is back: the 21-day page, and a second page for one Sunday session.

Two sign-up pages

We read which page brings a cheaper lead, and which brings people who show up.

Cost per lead, compared

The email list

Every joiner gets the daily email and a Sunday invitation. Every Substack post ends with the same invitation.

The Sunday session

Live on Zoom, 7 PM London. On Sunday Koya sells one thing.

The one ask of the week

A seat, a question or a checkout. Everyone stays on the list for the next Sunday.

The launch sequence, the same four beats in every launch window.

Waitlist

One question from stage and in one email. The answers name the offer.

Open

On a Sunday, live. Koya teaches first, then makes the offer, with a bonus for the early yes.

Bump

Mid-window, the reminder: a 48-hour bonus or the seat count.

Close

On a Sunday at midnight London, three emails that day. The deadline holds.

Every number here rests on one count: the Sunday attendance from the Zoom report, from this Sunday on. Jamie can send it.

The calendar to December 31.

Two launches with four beats each: waitlist, open, a mid-window bump, close. One campaign for the $500 year. One ask per Sunday.

Sept 20 October November December
The 21-day experiencefree, live now
Day 1 to Day 21
  • Runs Sept 20 to Oct 10
  • The LA cohort joins the 21 days on Oct 18
Sunday sessionslive on Zoom, 7 PM London
  • Every Sunday from Sept 27 to Dec 27, one ask each
Complete Embodiment$10,000, the January cohort
Waitlist Open Waitlist Open
  • Waitlist, Sept 23 to Oct 10: the 21-day cohort
  • Open, Sunday Oct 11: founding seats open; bonus by Oct 25, a private 45-minute session with Koya
  • Bump, Sunday Oct 18: the reminder, the day after LA
  • Close, Sunday Oct 25: founding seats close at midnight London, three emails
  • Waitlist, Nov 16 to Dec 5: the detox cohort
  • Open, Sunday Dec 6: final seats for January
  • Close, Sunday Dec 20: Complete Embodiment closes for January, three emails
Detoxify Your Life$1,400, 21 days from Nov 16
Waitlist: one question Open The detox runs
  • Waitlist, from Sunday Oct 4: Koya asks what people most need to detox this year
  • Open, Sunday Nov 1: the detox opens; Koya teaches the first ritual live, then makes the offer
  • Bump, Sunday Nov 8: the 48-hour bonus, Sunday to Tuesday midnight
  • Close, Sunday Nov 15: the detox closes, three emails, an Instagram live
  • Runs Nov 16 to Dec 6: a daily voice note, the weekly call, the pre-call on Nov 22, 29 and Dec 6
The $500 membership yearthe December campaign
$500 year $550 after Dec 13
  • Announced Sunday Nov 29, for December 1 to 13
  • Open, Dec 1 to 13, at $500
  • Close, Sunday Dec 13 at midnight London; after that it is $550
The mastermind$5,000
No page and no launch this year
  • No page and no launch this year; the $5,000 offer is made in a Complete Embodiment conversation to the person who wants proximity without the certification

October closes the bonus and the plan; December closes enrollment for the January cohort. The detox runs 21 days so Day 21 lands on a Sunday and the cohort graduates into the December Complete Embodiment session.

What Koya sells each Sunday

  1. Sept 27The membership, free for 3 months, to both cohorts.
  2. Oct 4Koya names Complete Embodiment and asks what people most need to detox this year.
  3. Oct 11Founding seats open. Bonus by Oct 25: a private 45-minute session with Koya.
  4. Oct 18Reminder, the day after LA. The LA cohort joins the 21 days.
  5. Oct 25Founding seats close at midnight London, three emails.
  6. Nov 1The detox opens. Koya teaches the first ritual live, then makes the offer.
  7. Nov 8The 48-hour detox bonus, Sunday to Tuesday midnight.
  8. Nov 15The detox closes, three emails, an Instagram live.
  9. Nov 22The detox runs: the pre-call, then the Sunday session.
  10. Nov 29Koya announces the $500 membership year for December 1 to 13.
  11. Dec 6Detox graduation. Complete Embodiment final seats open for January.
  12. Dec 13The $500 year closes at midnight London. After that it is $550.
  13. Dec 20Complete Embodiment closes for January, three emails.
  14. Dec 27No ask. Replay and recap.

What is live.

Per program: the live sessions with Koya, the parts that run on their own, and what exists today.

Live with KoyaRecorded or automated

The 21-day experience

Free

  • The Sunday session at 7 PM London
  • The cohort call at 6:30 PM
  • The daily email
  • The day pages

Exists today: the sign-up page, the day pages, the daily email.

The membership

$97 a month, or $500 for the 2027 year

  • The Sunday session, 7 to 9 PM London
  • Daily Breath Healing
  • The replays
  • The WhatsApp group

Stays as it is. The London memberships charge their first $97 on December 17, so the $500 year closes before that.

Detoxify Your Life

$1,400

  • One 60-minute call with Koya a week
  • The 6:30 PM pre-call, and the Sunday session
  • A daily voice note
  • A workbook, the cohort WhatsApp, the replays

Needs 21 short voice notes, one call a week, and a seat cap named on November 1. The detox pages are Domen's side, built after Koya's answers.

The mastermind

$5,000 for 12 months

  • A monthly call with Koya and guests from her circle

Nothing recorded. No page and no launch this year. The offer is made in a Complete Embodiment conversation, to the person who wants proximity without the certification.

Complete Embodiment

$10,000, or 6 x $1,800

  • The weekly cohort call from mid-January
  • The 6-day immersion
  • The three certification modules: Breath, Yoga, Coaching
  • The replays

Sells two ways: the page and checkout for the person who is ready, and a reply and a conversation with Koya for everyone else. The seven Breath facilitators from May are the first conversations.

Private coaching

$1,000 per 45 minutes, or 6 months with $500 off

  • Every session

Ask-only, 7 seats to the end of 2026. Nothing recorded.

A group in white on the beach with Koya Webb A training group holding their certificates

Six open questions.

Nothing gets built before these answers.

  1. The detox: 21 or 30 days, the price, and its five areas.
  2. The day and time of the weekly Complete Embodiment call from January, and of the detox call in November.
  3. The 6 x $1,800 plan: yes or no.
  4. The mastermind: yes or no, and what the monthly call looks like.
  5. Whether Koya names $10,000 from stage.
  6. The Sunday attendance count from the Zoom report, from this Sunday on; Jamie can send it. Every number here rests on it.

Domen's side: the Sunday-session page, the detox pages, the $500 year email, the Sunday reminder, and the ads once the account is back.